Edition 43: The AI Great Disappearing Act Has Begun.

1. AI Goes Into Hiding

We first referenced this Great Disappearing Act back a few editions back. The AI functions, services, features, and versions will begin melding into the everyday things we already do. Microsoft 365 recently scooted CoPilot into that product line to give it a home that makes sense. An attempt to make it part of your everyday toolbox without firing up a non-integrated AI capability.

This from Ad Age September 3, 2024

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Formerly, Copilot was isolated from Microsoft’s 365 umbrella, which houses its core productivity tools including Teams, Outlook and other enterprise products. Copilot could be used within these apps, for example, to summarize data or generate text, but the integrations were branded as two distinct systems coming together, such as “Copilot in Word” and “Copilot in Sales.” Now, these use cases will be referred to in a way that reflects Copilot’s presence within the same ecosystem of apps it is assisting: “Microsoft 365 Copilot for Word” and “Microsoft 365 Copilot for Sales.”

No agency was involved in the change.