1. DDB's AI Toolkit: Navigating the Fine Line Between Innovation and Cliché
The ad industry's desperation for practical AI is growing as CMO’s frantically try to find uses for their overinflated AI budgets. Despite drowning in a sea of AI hype and investment, marketers have largely been stuck with the digital equivalent of a lemon tree - a few measly "AI-powered wins" that are about as impressive as a toddler learning to tie their shoes. Experiments like those from DDB are a useful reminder to marketers that AI is not a magic wand, but rather a tool that requires thinking to use effectively.
Edition 42: DDB's AI Toys, Digital Twins, and more Digital Twins.