1. Klarna Details
It begins with attitude. And rolling hard with purpose.
We first presented the Klarna AI implementation discussed this here. The executive summary is/was:
Klarna, the AI-powered global payments network and shopping assistant, in a daring move that defies convention, has slashed its sales and marketing expenditure by a staggering 11% in Q1 2024. Yet, this noteworthy cost-cutting measure belies an audacious strategy - a masterful leveraging of artificial intelligence to unleash a torrent of campaigns and marketing collateral updates.
Now, detailed in Ad Age September 25, 2024, Klarna offers a peek behind the AI curtain by way of a conversation with Klarna’s CMO Sandstrom.
“The culture here at Klarna is to move extremely fast and adopt AI as much as you can, but not recklessly,” he said. “That is the culture here internally, and if you don’t like that, I don’t think this is a great place to work right now.”
The availability of AI tools is surprisingly not the major part of the implementation. Add attitude and expectations large parts of the strategy.
#48. Rome is Burning, Part II